Automotive Marketing Platform

Engage customers with personalized, automated marketing.

1:1 Marketing & Curated Advertising

INTRO

In today’s competitive automotive retail landscape, dealerships face increasing pressure to deliver personalized, relevant marketing experiences to customers. However, achieving this level of personalization at scale is often difficult due to fragmented tools, siloed departments, & limited staff resources. VinSolutions addresses this challenge by offering a streamlined solution that simplifies marketing execution while enhancing customer engagement.

 

Automotive Marketing Platform (AMP) by VinSolutions is designed to empower dealerships with automated, data-driven marketing capabilities. Fully integrated with VinSolutions CRM and powered by proprietary Cox Automotive consumer data, the platform enables sales teams to capitalize on every marketing opportunity. It supports personalized campaigns across the customer lifecycle, helping dealerships build stronger relationships & drive measurable results.

Concept

The core concept behind the Automotive Marketing Platform is to unify marketing and sales efforts through intelligent automation & deep data insights. By leveraging customer behavior data and integrating it directly into the CRM, the platform enables dealerships to deliver timely, personalized messages that resonate with individual buyers. This approach ensures that marketing communications are not only relevant but also actionable, enhancing the overall customer experience.

Solution

AMP offers a comprehensive suite of features that automate workflows, target in-market shoppers, and provide hands-on support from a dedicated Marketing Account Manager & Graphic Designer. Dealers can create “if/then” marketing journeys, view customer engagement directly within the CRM, and recommend inventory with personalized pricing. The platform supports omni-channel communication. This is done through the use of email, text, & direct mail — providing performance analytics to optimize campaigns and maximize ROI, which has reportedly reached up to 8X for some users